"Before Kennected, not so different than any other insurance agent, we started off with our natural market.
My business partner and I would go out shake a lot of hands, kiss babies go to networking events, we'll do your email follow up your call follow up everything that a normal agent does. But we knew we needed some tools to help us get to the next level.
There are a few problems with the normal way of prospecting...
For one, it's just friends and family, there's a finite amount of them eventually you will run out of names, and...
Two, it takes a lot of work, you got to call text emails, many people they don't answer the first or second time, any sales person, they know that the special sauce is in the follow up, it takes people, six, seven times to respond."